2 Strangers and a Wedding

On Oct. 30, two strangers will meet for a blind date in Calgary.
Neither one will know what the other looks like, but they'll both be easy to spot in the crowd.
One will be wearing a long white gown and the other will be in a tuxedo.
They will meet at the end of the aisle, exchange "I dos," sign a legal document and then have some face time at the reception.
(this is an excerpt from the Calgary Herald & the photo's from Canada.com)

Has anyone heard about this 'social experiment'? It is the work of local radio station Energy 101.5. Interestingly enough matt & I have been chosen to photograph the wedding. We are really thrilled & excited. It's such a different concept & not our usual wedding style but we think it will be really fun. Imagine all the emotions, excitement, anticipation that couples feel at their weddings & multiply X10 - that's what I'm imagining these couples will go through. Should be really interesting.
So - anyone have any thoughts on this crazy wedding?